Considering Tim Ferriss is indirectly responsible for about 10% of all posts on Medium (journaling, morning routines, low-carb, keto, I could go on), headlining with him seems like a smart move (if getting claps turns you on). Adding ‘nearly lost all his money’ appeals to the ‘we love to see the mighty tumble’ factor. So far so good.

However, when we discover that the title is false — he didn’t — we feel we’ve been clickbaited. When we get no value from the article — I didn’t — our time has been wasted.

Actionable advice

Respect fellow Medium readers and writers.